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“Do we have to have gay kissing at dinner time?” Channel 4 includes real complaints in new campaign


Channel 4 is highlighting its diverse range of talent with a new campaign that includes the real complaints made against them.

The ad, by its in-house agency 4Creative, features stars including Catastrophe’s Sharon Horgan, artist and presenter Grayson Perry, Channel 4 News anchor Jon Snow and Great British Bake Off’s Sandi Toksvig and Prue Leith.

Each delivers a complaint based on actual feedback that the broadcaster has received from viewers.

The ‘Complaints Welcome’ ad starts with Hollyoaks actor Kieron Richardson kissing his husband and saying: “I’m not homophobic but do we have to have gay kissing at dinner time?”

Watch the Channel 4 campaign

The work was created by Eoin McLaughlin, Caio Turbiani and Raminder Sumra, and directed by Alex Boutell.

Ian Katz, Channel 4’s director of programmes, said: “This campaign celebrates one of the things at the heart of Channel 4’s identity: challenging the way our viewers think about the world. When there isn’t someone complaining about one of our shows we should be worried.”

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