Natural Balance Foods has appointed Cat Among The Pigeons to handle the 6-figure marketing campaign for TREK protein bars.
The Leeds agency will create promotional and shopping marketing intended to add value to the brand and encourage new shoppers to buy the product.
“The pitch from Cat Among The Pigeons really stood out and their passion for the TREK brand was clear,” said Alice Boardman, Senior Brand Manager at Natural Balance Foods.
“Their 360 shopper marketing approach captured the adventurous spirit of the brand and we can’t wait to get started on developing the campaign with them.”
Trek is the country’s No.1 plant-based protein bar, with sales of £20.9m every year, growing 27% year-on-year.
“We’re huge fans already and can’t wait to introduce these tasty plant-based protein bars to an even bigger audience,” said Paul McGann, founder of Cat Among The Pigeons.