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Plant-based meal kit win for Cat Among the Pigeons


Cat Among The Pigeons has won a marketing brief from plant-based meal kit brand, The Flavourists.

The Leeds marketing consultancy will create promotional campaigns to encourage trials, and uptake among supermarket customers.

“These are exciting times for us at as we rapidly expand our listings and launch a host of new plant-based products,” said Mia Hartwell, Co-Creator of The Flavourists.

“Cat Among The Pigeons really impressed with their insight, agility and promotional strategy, demonstrating a great track record of growing new grocery brands.  We’re thrilled to be working with them.”

The recently launched brand is backed by British food manufacturer, Samworth Brothers.

“Plant-based meals are no longer just for vegans and vegetarians. More and more shoppers are switching from meat to plants as a part of a healthy, balanced lifestyle. The chance to help The Flavourists unlock the massive potential with supermarket shoppers is very exciting,” added Paul McGann, founder of Cat Among The Pigeons.

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