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Boxing champ Paul Smith and Applied Nutrition are latest to lend support to England Deaf Women’s football ambitions

Sports Nutrition brand Applied Nutrition has stepped in to support the England Deaf Women’s Football squad at this year World Cup in Malaysia which kicks off on 23rd September 2023.

The team were let down by a major sports drink brand and when Liverpool’s former British boxing champion Paul Smith found out, he approached Applied Nutrition, a fellow Liverpool brand, to ask for help to support the squad.

Applied Nutrition will supply free nutrition products including proteins, BCAA’s, water bottles and it’s well known ‘BODYFUEL™’ hydration drink to help the squad perform at their best levels on the pitch.

The women’s deaf squad is now fully self-funded following the Football Association decision to no longer back the football squad and instead divert funding to the deaf futsal team. The team already had to raise £50k through GoFundMe to guarantee their trip to Malaysia, and this latest support follows recent donations made by former Liverpool Captain Steven Gerrard and other footballing celebrities such as Gary Neville, Gary Lineker and Conor Coady.

Now, the deaf squad were determined to make it to capitalise on the Lionesses success in Australia and New Zealand, and maybe even go one step further.

Claire Stancliffe from England Deaf Women’s Football said: “The England Deaf Women’s Football Squad are delighted to receive support from Applied Nutrition to support our preparations leading up to and at the World Cup 2023 in Malaysia. Hydration & nutrition will be key, especially in the climate the team will be playing in. All of the products supplied by Applied Nutrition are Informed Sport tested so players can rest assure that they are being fuelled by the cleanest nutrition and hydration products.”

Steven Granite, chief operating officer for Applied Nutrition added: “When Paul Smith contacted me to tell me about the predicament the team had found themselves in, we were delighted to be able to step in and help the team. After the Lionesses success, how can the Football Association not support the squad at this year’s World Cup? We are all for inclusion in sports and the team deserve the best nutrition to go and perform at their best abilities on behalf of the Country.”

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