Brand transformation and creative change agency Born Ugly has appointed Clare Deacon as senior director, provocation & creative strategy.
Deacon will seek to provide world-class strategic brand and creative support to Born Ugly’s diverse global client base, heading up the provocation & creative strategy team to deliver norm-defying and category defining work that delivers meaningful impact for brands and people.
She brings a wealth of experience to Born Ugly, having previously been strategy director at PHD media and a senior strategist at Ph. Creative and LOVE. Deacon has worked with a plethora of household names including North Face, Diageo, Nestle, and Nordstrom in the US, as well as FMCG brands such as Funkin, Benecol and Haagen Dazs. Her appointment to the team will become an integral part of the agency’s future strategic endeavours.
Deacon said: “Working with brands who care, and with brands people care about, to help solve their punchy and provocative problems is right up my street. I’m so glad to have been able to get stuck in at this exciting stage of the Born Ugly journey.”
Wander Bruijel, chief strategy officer at Born Ugly, added: “Clare’s background and creative vision align perfectly with the Born Ugly ethos of helping clients get ahead of change by challenging the status quo to change the game. She brings with her a blend of creative, brand, innovation and channel strategy experience that complements the changing needs of Born Ugly’s clients.”
