Creative change agency Born Ugly has appointed Simon Bailey as its new non-executive chair.
Bailey’s strategic appointment will be central to the Leeds agency’s ambitious growth plans to expand its capabilities in creative problem-solving and deliver disruptive ideas, strategies and creative globally.
As a non-exec chair, Bailey will continue in his full-time role as Senior Partner at Kantar Consulting, utilising his experience to support and advise Born Ugly on its next phase of development.
Having formerly held positions including European CEO of Interbrand and UK CEO of WPP’s Brand Union, Bailey brings over 20 years of brand and business consulting experience to the table. He has worked with an impressive roster of clients, including Barclaycard, BBC, Nissan Europe, Shell, SAB Miller, Unite and Vodafone.
Sarah Dear, CEO and co-founder at Born Ugly, said: “We’re so pleased to announce that Simon has joined Born Ugly. He really understands who we are and the dents we’re going to make within the creative industry and world. We’re really looking forward to Simon’s support in bringing our mission to shake things up and change the world of like-minded clients to life.”
Bailey added: “Powerful ideas are born ugly, so it’s great to be part of a business that’s using creativity to provoke clients, helping them redefine what they do and how they do it, and achieving extraordinary impact.”