Be Broadcast has expanded its Mission Control platform with a new WhatsApp community bringing together broadcast journalists from across the UK, spanning national TV, regional radio and digital editorial roles.
Rather than a story-pitching space, the group is a dedicated forum for sharing insight, perspective and sector-wide experiences. While clients may be tempted to “test a story” directly, the community will not provide campaign-specific feedback. Instead, Be Broadcast will bridge the gap by shaping broader, journalist-friendly polling questions that spark engagement while producing actionable intelligence for PRs and brands.
This is Mission Control in action, combining quantitative data to predict likely editorial behaviour with qualitative insight from those working at the sharp end of broadcast. The result is intelligence that delivers better outcomes for brands while also creating a valuable channel for journalists, giving them a voice in how the PR and brand community engages with broadcast media.
Acting as an “Ask a Journalist” service, the group will explore bigger, future-facing questions such as how AI is reshaping newsroom workflows and audience behaviours, shifts in editorial priorities and where innovation is most needed. This approach combines Be Broadcast’s expert analysis with frontline perspectives, creating intelligence that is both immediate and robust.
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Josh Wheeler, founder of Be Broadcast, said: “This community gives us a way to answer broadcast-specific questions with real-time, unfiltered insight from the people who make the editorial decisions. It is about helping PRs show up better, making pitches more relevant and reducing wasted time for journalists.
“It is really about confidence in data terms when advising brands that a strategy is rooted in creativity and proven by evidence. Mission Control insights provide security, focus and direction, taking us beyond instinct to precision. Crucially, we are introducing measurement metrics that show brands the true impact they are making, giving more weight to their seat at the top table.
“Creative approaches should be debated, but when backed by deep customer and media insight, subjectivity is far less likely to derail them. We are making broadcast PR as close to a data science as possible.”
Mission Control is Be Broadcast’s intelligence hub, designed to give brands a measurable edge in the broadcast space. It delivers insights that track your brand, competitors and sector across broadcast channels, revealing who is winning share of voice, why and where opportunities or threats lie.
It also runs LIVE crisis simulations with experienced journalists, broadcasters and social experts, stress-testing plans against real-world scenarios drawn from recent PR crises to expose gaps before they cost reputations. This is backed by media training that equips spokespeople with practical skills, confidence and composure under pressure, all rooted in data and real-world insight so strategies are not only creative but proven to perform when it matters most.
While its client data remains confidential, Be Broadcast’s Mission Control has recently shared insights on the impact of Jaguar’s rebrand, the mechanics of Trump’s media playbook and the way broadcast engages with climate change.
