Bauer Media and News UK’s Wireless have joined forces to launch a new digital audio company for the UK advertising market.
Octave Audio will look to give advertisers the chance to target digital listeners “at exceptional scale”, covering the likes of talkSPORT, KISS, Absolute Radio, Virgin Radio, Magic Radio, Hits and Greatest Hits Radio.
It will also offer access to on-demand catch-up shows including Simon Mayo’s Scala radio show.
Dee Ford, Group Managing Director Bauer Radio, said: “Bauer Media has innovated in digital audio product and advertising for over a decade and continues to do so with this partnership.
“Octave Audio will combine the expertise of two major forces in audio bringing together the best of broadcast advertising and the advantages of digital targeting. This is what will make it stand out in the market.”
Dominic Carter, Group Chief Commercial Officer at News UK, added that it was “a natural progression to bring our brands together”.