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Avant PR lands Herbal Gardens brief


Fashion, beauty and lifestyle agency Avant PR has added new beauty brand Herbal Gardens to its client portfolio, handling its media launch and ongoing press office.

Following a successful pitch against several other companies, Avant was tasked with handling the new brand’s press campaign after demonstrating “clear deliverables, proven record and excitement and obvious passion for PR”.

Herbal Gardens offers “functional, oil-based skincare developed through a combination of research from herbal medicine and skincare science, aiming to bridge the gap between nature and beauty knowledge.”

Its range of light, highly absorbable oil-based and nutrient-dense serums, features formulas to suit every and target skin issues without stripping, damaging or disrupting the skin barrier, instead focusing on replenishing the barrier, for longevity over short term relief.

The range features solely raw ingredients, chosen by exploring skin deficiencies and their solutions, looking at the nutrient profiles and absorption rate of ingredients, and assessing their quality and potency. It spans skin, hair and body care products, with heroes including Acne and Oil Control Serum (£47), Makeup Melting Cleansing Oil (£34), Stimulating Hair Growth Elixir (£52) and Lotus Blossom Vaginal Moisturiser (£48).

Avant will launch and introduce Herbal Gardens to the national health and beauty press, highlighting the efficacy and real science behind formulas through a strategic campaign that targets a mix of high-end, mainstream and niche media, delivering editorial coverage and sponsored content.

Founder and CEO of Avant PR, Ellen Kelly, said: “Herbal Gardens brings something really unique to the saturated skincare market and we’re looking forward to introducing and communicating the brand’s ethos to media. As an independent, female-founded brand with sustainability and natural ingredients at the heart of its ethos, it sits perfectly within our client roster and our values as an agency.”

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