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Avant celebrates a beautiful trio of account wins

Plump It!

Fashion, beauty and lifestyle agency Avant PR is celebrating a trio of account wins to mark the end of 2023’s first quarter.

The agency has been appointed by Plump It! a disruptive ‘no-needles’ beauty brand offering lip and skin products utilising active ingredients and proven formulas to give visible results, without the need for invasive procedures or tweakments. Avant will handle national media for the brand, drawing on its expertise with change-making beauty brands to publicise the existing Plump It! Range of lip plumping products, hydrating moisturisers and eye creams as well as new launches planned for 2023.

Footwear brand Palmaira has also handed Avant national media services, with a campaign to focus on the brand’s authentic Menorcan sandals. Designed and ethically made in Menorca, and holding the country’s government seal of authenticity, the sandals are traditionally inspired with fashion twists, including metallic, glitter, animal print and suede designs. Avant will run a press campaign targeting national glossies, newspapers and websites, securing features in summer style content for Palmaira.

Finally, Avant has been appointed by Korean start-up Sefy, a soon-to-launch e-commerce website selling the very best in Korean skincare. Executing a multi-pronged approach to its campaign, the agency will promote Sefy to consumers and skincare enthusiasts via mainstream print and online media, alongside business and trade press outreach.

Founder and CEO of Avant PR, Ellen Kelly, said: “We are thrilled to welcome Plump It!, Palmaira and Sefy to our client roster – the brands all have amazing credentials in their fields, and we’re really looking forward to placing each of them in front of wider audiences to help elevate their brand profiles.”

Plump It!, Palmaira and Sefy join a beauty and fashion client portfolio which already sees Avant representing the likes of Nicky Clarke, Dose of Lashes, and SkinChoice.

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