Mediaworks has appointed Michael Sherwood as chief customer officer, enhancing its senior leadership team as the agency bids to further strengthen its long-term client partnerships.
Sherwood joins from Worldpay, where he was director of onboarding, and brings more than 25 years’ experience across customer, digital, operations and organisational leadership.
As CCO, Sherwood will be responsible for strengthening how clients work with Mediaworks. His role will focus on building even stronger agency relationships, creating more consistency across the client experience and ensuring Mediaworks’ work is closely aligned to the commercial priorities of the organisations it supports.
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His appointment supports Mediaworks’ continued focus on building long term client partnerships that connect brand, marketing, technology, performance and customer insight to deliver stronger commercial results.
Sherwood has previously held senior roles at Atom Bank, Virgin Money, Tesco Bank, BGL Group and Orange. At Atom, he played a key role in the development of the UK’s first app only bank, leading digital, experience and brand functions during a period of significant growth.
Throughout his career, he has led customer operations at scale, supported the launch and growth of new service propositions, and helped organisations use customer insight to reduce friction, improve service quality and create better outcomes for both customers and businesses.
Sherwood said: “I’m delighted to be joining Mediaworks as chief customer officer. The agency has a strong reputation for combining strategic thinking with digital expertise, and I’m looking forward to working with the team to help clients create better, more effective experiences for their customers.”
“Strong client partnerships are built on understanding, consistency and commercial focus. I’m looking forward to bringing my experience in customer leadership, operations and service improvement into Mediaworks to help clients get even more value from their relationship with the agency.”
Brett Jacobson, CEO at Mediaworks, added: “Michael brings a rare combination of client leadership, customer and operational expertise. His background across financial services, fintech and large scale operations will be hugely valuable as we continue to strengthen the way clients work with Mediaworks.
“His experience will help us build even stronger client relationships, bring sharper customer thinking into our delivery and make sure the work we produce creates greater value for the organisations we support.”
