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Prohibition PR wins global social media role with healthcare multinational


Prohibition PR has been awarded the contract to handle global social media strategy with multi-national healthcare organisation, Diaverum, following a competitive pitch process.

Diaverum is a global provider of life-enhancing, world-class renal care to patients with chronic kidney disease. It operates around 440 clinics across four continents, including 24 clinics in the UK alone.

With over 13,000 staff and approximately 38,000 patients worldwide, Diaverum provides 5.9 million treatments annually, and implementing a robust social media presence will enhance its ability to communicate with patients, employees, and stakeholders effectively.

As a specialist integrated PR consultancy, Prohibition offers full-service and multi-award-winning social media marketing solutions to a wide range of clients operating in various industries.

Prohibition’s team of social media experts initially conducted a social listening exercise and content audit with Diaverum, which informed the development of a new comprehensive social media strategy for its clinics across the world.

Now responsible for the day-to-day management of all Diaverum’s social media channels, Prohibition will also upskill their team with specialist training and content creation best practices.

Joanna Borczak, director, global marketing, branding & digital channels, said: “As the healthcare industry continues to evolve, we at Diaverum must ensure patients’ needs, our portfolio of treatments and services are easily accessible and digestible, but also accurate, informative and timely.”

Borczak added that, with the organisation now spanning four continents, it had become clear that its digital footprint needed to be enhanced and communications aligned, updated in real-time and utilised effectively.

“After undergoing the social listening audit with Prohibition, it was evident that their social media expertise was capable of delivering the strategic insight we required for optimising our multichannel presence and engage with our target audience,” he added.

Chris Norton, founder of Prohibition, said: “As social media is constantly developing, staying at the forefront of new innovations and developments can be extremely difficult for clients. We pride ourselves on staying ahead of the latest innovations by taking a proactive approach and utilising the most updated and sophisticated software and dedicated systems.

“We are eager to establish a distinctive and authoritative digital presence that is reflective of [Diaverum’s] position as a shining light in Renal care.”

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