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Aqua Pura heads North for PR

Cumbrian mineral water brand, Aqua Pura, has appointed North PR to handle its communications.

The Leeds-based food and drink agency will manage its consumer and business PR, working alongside marketing agency, TIA.

“We’re pleased our expertise supporting drinks brands made a splash with Aqua Pura. It’s an exciting British mineral water brand that is punching above its weight with a truly disruptive approach in what has become a commoditised price driven category,” said founder and MD of North PR, Vickie Rogerson.

“We’re overflowing with ideas on how to tell its story and position the brand to families who are looking for great quality bottled water to take out and about on their adventures.”

Aqua Pura has focused its activity on the family consumer, with communications around family adventures and days out. It is the hydration partner for the Great Run series, works closely with Cumbrian Tourist Board and sponsors Carlisle FC.

“We clicked immediately with the North PR team and their extensive FMCG expertise, alongside their passion for the food and drink industry really shone through,” explained Terri Cooper, Aqua Pura Marketing Manager.

“We have big plans to drive even more growth for the Aqua Pura brand in 2024 so North PR’s result-driven focus will be key to us bringing this to life.”

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