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Aqua Pura refreshes approach with TIA

The TIA team

Aqua Pura, the leading, Cumbria-sourced natural mineral water, has appointed creative design agency TIA (The Individual Agency) to refresh its customer base and support sales.

The Leeds agency will handle all aspects of marketing for the water brand, including managing its role as official hydration partner for the Great Run Series, web design and development, on-pack promotions, social media management, and email outreach.

TIA, which specialises in providing clients with brand management, graphic design, social media management, and web design and development, will also devise and implement creative campaigns, kicking off with PURAdventures from May 1 through to October 31.

Michelle Edgar-Parson, managing director at TIA said: “With our vast drinks experience, our strategy for 2023 was to work with more challenger brands in that sector. Not only does the Aqua Pura brief play to our strengths, it is an incredible brand and great fun to work on.

“We’re combining creative campaigns with a strategic, results-driven marketing plan to support Aqua Pura in growing its market position and engaging with a specific audience that we have identified as the true Aqua Pura consumer.”

Terri Cooper, marketing manager at Aqua Pura added: “TIA is an extension of my team and the way we work together provides the space needed to be truly collaborative.

“We both come to the table with ideas which, in my experience, isn’t always the way in larger integrated agencies where often ideas are delivered for feedback only. This means we get the best for the brand and I am able to stay close to the brand strategy.

“There’s also agility and flexibility in the way that TIA works. We smash the tightest of deadlines and even find room to have fun along the way.”

The Aqua Pura win follows a £1m turnover-breaking 2022 for TIA. Its roster of existing clients in the drinkss ector includes Refresco Beverages, Aston Manor drinks , Mr Freeze, SUSO, Sunny D, Del Monte, Welch’s and Ben Shaws.

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