PR agency The Lucre Group, part of the Audience Collective, has strengthened its senior team and content division RICH, appointing Seeta Wrightson as its new Director of Content.
Wrightson joins the Leeds- and London-based agency from The Storycatchers, where she was Head of Content, and provides experience spanning SEO, content, social media, paid advertising, and digital multichannel marketing.
She will expand The Lucre Group’s SEO and content proposition, as part of its new repositioning and growth strategy. Taking up a senior management role, Wrightson will manage the agency’s technical offering and oversee the output at RICH, its content studio.
As well as The Storycatchers, Seeta also has experience working at agencies and brands including Stickyeyes and UK Greetings. She has worked with clients such as Mercedes-Benz, Homebase, Open University, LG and My Protein.
“I’m ecstatic to be joining The Lucre Group having been aware of the agency’s great work for many years,” said Seeta Wrightson.
“I’m looking forward to helping the already impressive ‘RICH’ brand grow, and further integrating SEO expertise into foundations of the brand. There’s a massive opportunity here – and I can’t wait to see what we achieve.”
Sophie Spyropoulos, Lucre Co-founder and Director, added: “We’re thrilled to have Seeta on board at an incredibly exciting time in the industry. We are focused on evolving our agency to the next level as regards our digital and search offer.
“Seeta is a very experienced consultant who is helping shape the strategy of our content business for our future growth.”
