Manchester-headquartered AppLearn has acquired Slovakia-based digital adoption platform provider YesElf for an undisclosed sum.
As part of the deal, AppLearn will take ownership of YesElf’s existing platform and take on its office in Bratislava, which will extend its reach into central Europe.
The move will also enable AppLearn to bolster its development capacity.
YesElf, founded in 2016 by CEO Peter Simun and CTO Ladislav Gažo, has a digital adoption platform which aims to help users to better understand apps or software.
The news follows AppLearn’s ‘eight-figure’ funding from Silicon Valley Bank and NPIF – Maven Equity Finance, which the company plans to use to create up to 60 new jobs within its North West team and to scale its international reach.
Alongside its Manchester headquarters, AppLearn also has offices in Boston and San Francisco.
AppLearn CEO Andrew Avanessian said: “This is another major step in our journey, and I’m thrilled to welcome the team to the AppLearn family. Their experience and technology, especially in end user capabilities, is light years ahead of many competitors. Combined with our strengths in data and analytics, we have a powerful product on our hands.
“We’ve seen incredible appetite for digital adoption platforms in recent years, and now is the time to capitalise on this. 2022 is already proving to be a pivotal year for us. By focusing on securing the right funding and bringing in the best team and technology, we’ve accelerated our global growth plans and can now offer our customers a truly market-leading platform.”
Peter Simun, co-founder and CEO, YesElf, added: “We are excited to join the AppLearn team and become part of one of the foremost DAP providers out there.
“With AppLearn’s infrastructure, experience and brand equity, we now have the foundations in place to create a product together that leads the global market.”