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Apadmi selected to create new parenting app for North West entrepreneur 

Howard Apadmi

Apadmi have been appointed to deliver an app for My First Five Years, a new digital venture founded by North West entrepreneur Jennie Johnson MBE and Alistair Bryce-Clegg.

 The app is currently in design and development with the Manchester-based agency, and is being testing with new parents.  

It will offer personalised parenting guidance for the formative years of a child’s life. 

Johnson, who previously founded North West nursery Kids Allowed, said : “We approached Apadmi as we knew we wanted to create a best-in-class solution and the Apadmi team gave us the confidence they could deliver from the very first engagement.

Howard Simms, Apadmi co-founder (pictured) added: “When I first met Jennie and heard the idea for the app experience, I was already excited – but being part of the strategy process and bringing the idea to life has been a fantastic experience. As a parent myself I fully believe in the potential for My First Five Years, and I’m so proud that Apadmi will be the partner to support the team on this journey to launch.”


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