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Apadmi pedals off with indoor cycling brand


Apadmi has been appointed as the digital innovation partner for Wattbike.

It has turned to the Salford Quays agency to develop an immersive, connected experience for its bikes.

“We’re so pleased to announce our partnership with Apadmi. Their valuable industry expertise and knowledge of the digital ecosystem will help us continue to lead the way with performance-driven indoor cycling,” said Wattbike CEO, Rich Baker.

“We’re living in a time of exciting progression and growth for Wattbike, off the back of investment and emergence into global markets. Sharing this sense of motivation with Apadmi will guarantee premium product growth and an outstanding difference for our customers.”

The companies will focus on building elite training tools and systems using data and technological insight from Apadmi’s team.

“Wattbike has been headlining the indoor cycling industry for many years now, and as a user myself, I’m eager for our digital experts to hone in on the immersive, performance and data-driven qualities of the brand to fuel world-first innovation for their users,” added Chief Revenue Officer, Jasper van de Luijtgaarden.

“At Apadmi, we’ve got some eager sports fanatics both on and off the bike, who are supercharged and ready to take Wattbike’s idea of ‘driven to be different’ into each stage of the digital journey.”

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