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Apadmi creates new app for Co-op’s 4.6m members


Mobile technology company Apadmi has teamed up with the Co-op to digitalise its membership offering for mobile customers.

The Co-op app will give its 4.6 million members the ability to download weekly personalised offers, as well as tracking their member reward balance. Members can choose two offers every week and use them on top of any in-store promotions. 

Matt Hunt, Chief Client Officer for Apadmi, said: “It’s fantastic to work with the Co-op as they continue on their digital transformation journey. We were thrilled to be taken on as their digital partner two years ago – to see the product of all those discussions come to fruition is really exciting. 

“Not only has the Co-op App revolutionised the way customers use their offers via paperless coupons, but it’s addressed a core concern for the Co-op team: building and improving customer relationships. We’re continuing to focus on further enhancing the level of engagement Co-op members experience and can’t wait to share what’s to come.”

The app was released in BETA ahead of a 12-month testing process. Apadmi is now working with the Co-op Digital team on upcoming feature development for promotions and tailored ‘intelligent’ offers based on user’s information and buying behaviours. 

Joel Godfrey, Principal Product Manager, Co-op Digital, said: “It’s great to have finally launched the app and its new features after this intensive period of development. We put our members at the heart of everything we do, so getting their feedback on the app as early as possible was critical. 

“The 12-month testing period has enabled us to identify the features and functionality that will really matter to our members. The end result is just as we hoped – richer customer interactions, greater member satisfaction and now we can look at personalising those in-app user experiences.”

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