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Anything is Possible acquires Manchester’s Custard

Anything is Possible has announced the successful acquisition of Custard, an SEO and paid search specialist agency headquartered in Manchester.

The acquisition, which follows the firm’s recent international expansion and opening of a Cape Town office, further strengthens Anything is Possible’s position as a leading media, tech and creative agency and enhances its organic marketing capabilties.

Expanding into Manchester enables London HQ’d Anything is Possible better to serve its existing clients in the North and strategically positions the agency for further Northward expansion.

Anything is Possible’s recent Effectiveness Accreditation from the Institute of Practitioners in Advertising (IPA) underlines a commitment to delivering quantifiable results and measurable client success. The acquisition of Custard marks an important inflection point, enhancing the agency’s current capabilities in organic SEO, content, and social, while expanding into influencer marketing and technical SEO.

Custard’s Manchester-based leadership is equally excited by the potential of Custard’s integration into Anything is Possible, recognising the two agencies’ complementary values of client transparency and campaign effectiveness.

Chris Smith, CEO of Custard, said: “This acquisition is poised to enhance Custard’s overall effectiveness while maintaining our unwavering commitment to delivering outstanding results for our clients. While making this momentous decision, it was vital that Custard and Anything is Possible recognise a shared ethos of openness and transparency, which lays a solid foundation for successful integration. We’re excited to be a part of Anything is Possible’s outstanding growth journey.”

Sam Fenton- Elstone, co-founder of Anything is Possible, added: “Joining forces with the brilliant people at Custard is a great example of our belief that, with the right team, shared values, and an unwavering dedication to excellence, anything is indeed possible. Custard is now officially a part of the Anything is Possible family and we are delighted to welcome them to the fold.”

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