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Ant Marketing appoints Smith to rebrand brief

Sheffield-based contact centre Ant Marketing has chosen creative and strategic brand agency Smith to rebrand and create a new sales-focused website to support business growth.

Ant Marketing, established over 35 years ago by chief executive Anthony Hinchliffe, now employs 1,200 people across five sites in Sheffield, and works with some of the UK’s most established brands including RBS, JD Sports, Britvic, The Economist and Daily Mail.

Ant Marketing offers various sales and customer service-related services, such as outbound sales, appointment setting, inbound sales and inbound customer service, helping businesses effectively service customers and create new customers with intelligent contact. It has also recently acquired specialist B2B telemarketing company MarketMakers, which has joined the Ant Marketing group.

Smith has been briefed to help rebrand Ant to attract more work, change perceptions and grow its international client base, whilst also helping position them to recruit new staff.

“Ant Marketing are a well-established business and has a client list to be proud of. Our job is easier when we’re branding a business with such pedigree. Ant help some of the nation’s well-known businesses connect with their customers – we’re looking forward to capturing their spirit within a new brand and marketing communications,” said Smith founder Oli Smith.

Ant Marketing’s Hinchliffe added: “As a business we’re thriving. We are attracting some fantastic projects and we already have a lot of great relationships with some of the world’s most prestigious brands, helping them as long-term partners in growing their business. We’ve always put our customers first, and sometimes don’t always shout about our own impact.

“In early conversations, Smith Agency commented that our image didn’t reflect who we are as a business. They’ve challenged us to think differently about how we market ourselves and how we talk about what we do. We’ve engaged Smith to help us tell our story and stand out in this competitive market.”

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