Disruptor eyewear company, Specscart, has launched its first ever television advert as part of a nationwide brand campaign.
‘The Bottomline by Specscart’ will be airing on Prime, Sky, Google, YouTube and across social media channels.
The mockumentary videos are shot at the company’s Bury headquarters using staff as actors.
“British consumers have grown increasingly attentive to the values behind the brands they choose,” said Specscart founder and managing director Sid Sethi, who appears in the commercials.
“Transparency in pricing, honesty in communication, and a genuine alignment between what a brand says, and what it does, have moved from nice-to-have to essential for any company that expects long-term loyalty.
“Specscart has built its reputation on exactly these qualities. ‘The Bottomline by Specscart’ is, in many ways, the natural next step.
“It’s a decision to articulate publicly what the brand has always practised privately and amplify our brand’s mission at a national scale.”
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Produced to be a cross between The Office and a corporate rescue show, they’re created by Manchester’s Eight Engines.
