Leeds-based marketplace expert SHIFT has added Avon to its portfolio of beauty clients.
The long-term partnership will see the SHIFT drive the beauty giant’s wide range of products, spanning make-up, skincare, fragrance, personal care, hair care, fashion and home, to a broad, UK audience.
The strategic and creative team at SHIFT will optimise the brand’s presence on Amazon, both supporting and dovetailing with the work of Avon Reps, adding to the overall experience for consumers, however they choose to engage with the brand.
The senior team at Avon chose to partner with SHIFT for its track record in successfully using marketplace strategy to take well-known brands to the next level.
Hannah Lally, head of commercial marketing at Avon UK, said: “Avon spans the generations in terms of product appeal and awareness, and it’s important that all our customers, existing and new, can access the brand in a way that suits them. Partnering with SHIFT, the leading Amazon experts, to deliver our brand on the biggest, most important marketplace will not only drive consumer sales, it will also support our network of Avon Reps that sell on the platform.”
Tom Bagnall, commercial director at SHIFT added: “Beauty is one of Amazon’s fastest-growing product categories, and we’re delighted to partner with Avon to ensure it can enjoy a competitive advantage on a playing field that’s ripe with growth opportunities. I love how the brand has remained fresh and relevant, whilst staying true to its original promise of great value, quality products and second-to-none customer service – a winning formula for Amazon success.”