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Agent delivers rebrand for OOH specialist Open Media

Liverpool-based Open Media, which operates OOH sites across the UK, has unveiled an extensive rebrand and accompanying new website.

The central theme of the rebrand, which “embodies [Open Media’s] commitment to innovation and excellence in out-of-home advertising across the UK,” is the new strapline ‘There’s no place like out of home.’

As the first B-Corp certified outdoor media owner in the UK, the fresh new look supports Open Media’s evolution as a forward-thinking business, with a wide network of out of home sites covering the entirety of the UK.

The launch of the new brand identity, delivered by brand and communications agency, Agent, is showcased through Open Media’s revamped website.

The new website places a strong focus on user satisfaction, offering a seamless interface and comprehensive information about various sites and formats.

Mike Smith, CEO at Open Media, said: “The rebrand and new website represent a significant milestone in our journey, driven by our commitment to representing clients in engaging, sustainable, and responsible ways.

“The new visual identity reflects our unwavering dedication to upholding these standards. We look forward to making 2024 our best year yet with the support and feedback of our valued clients and partners.”

Michael Cottage, creative lead at Agent, added: “From the early stages of brand conceptualisation, it became clear that a stand-alone mark representing a sign-off of care from the Open Media team would be a powerful visual to spearhead the new brand.

“A fluid device, whose primary form feels ever-changing and morphing in perspective, serves as an almost 3D visual portal with out-of-home advertising at the centre. As a brand device, this shape is fluid, extending, shrinking, and moving as a representation of Open Media’s unwavering commitment to meeting the needs of brands, clients, their people, our planet, and our places.”

Open Media is inviting clients, partners, and the community to join it on the journey – the company’s social media channels will provide behind-the-scenes insights, stories, and the ‘spirit’ behind the rebrand.

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