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New head of strategy joins Agent’s leadership team

Brand and communications agency Agent has appointed Matty Balnaves as its head of strategy.

Balnaves brings a wealth of experience to the North West integrated brand and communications agency, which has been delivering a stand-out, full service offering to its clients for over 17 years.

He brings strong leadership skills gathered during 15 years’ experience working in leadership at previous employer Hilti, a multi-national software services business for the construction industry.

Alongside a proven track-record in strategic marketing, he is a passionate advocate of creative and sustainability industries – he is co-opted trustee of the Everyman and Playhouse Theatres in Liverpool and a co-founder of an eco-enterprise in Cambodia, as well as being a member of the vocL leadership programme. 

He joins the expanding senior leadership team at Agent to help the team drive forward the further development of the agency’s substansial strategy and planning offering as it enters an exciting phase of new growth.

Agent, with studios in Manchester and Liverpool, has doubled in size in the last five years thanks to new business wins and developing existing client relationships and is projected to continue this growth.

Balnaves said: “Sometimes a partnership feels just right – that’s how I feel about joining Agent, the talent in this agency is outstanding. Everyone has a shared purpose to create good work – honest, results driven and strategically sound, always with a lovely side order of kindness and humour.”

“We are thrilled to welcome Matty to the Agent family, he brings superb experience and is just a perfect fit to our team,” added Paul Corcoran, CEO and founder of Agent. “His impressive track record and combined expertise will be invaluable in enhancing our client service whilst, supporting us to develop and enhance our strategic consultancy offerings. We are confident that Matty will play a pivotal role in driving our position as a leading intergrated northern agency.”

Agent is currently working towards B Corp status, and remains committed to delivering exceptional, integrated services to organisations that are actively working towards making a positive social, environmental, and economic impact.

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