Lucre and Crunch join forces to launch new search consultancy

Rachael Hesno's picture
by Rachael Hesno
RICH  - Lucre and Crunch team.

The Lucre Group and Crunch have combined expertise to launch a new style of search consultancy called RICH. 

The offer will unite Leeds-based Lucre’s creative content team and its PR proposition with Crunch’s technical, SEO expertise. 

Seeta Wrightson, formally from Stickyeyes, will be leading the new venture. She initially joined Lucre with the aim of taking the best search elements from both agencies.

Part of the Audience Collective, a Yorkshire-based group of PR and marketing agencies, both agencies will retain core propositions but the new concept aims to form an innovative new approach to SEO.

Seeta Wrightson said: “Search made simple” is our strapline and at the core of our values. We understand that there are a whole bunch of aspects affecting any company’s search rankings not least the requirement for great technical knowhow and auditing. However, SEO is not a linear journey. There are so many different aspects to the process for successful outcomes. 

“Our ABC, formula is unique to RICH and helps us quickly and simply reach the most effective conclusions to our client’s search problems. Crunch’s SEO technical genius and Lucre’s approach to creative campaigns means RICH can deliver genuinely authentic content.  And at the end of the day, Google loves authentic, because people do”!


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