Former Fat Media agency lead launches marketing consultancy
A former group account director and head of client services at Fat Media has launched Ireland Consulting, a new integrated marketing consultancy.
Ian Ireland, who has also worked as Marketing Director at North West Recycling for the last 18 months and now retained the position on a consultancy basis, has launched the consultancy to assist clients to ‘better manage their brand and help transform their digital presence’.
The consultancy, based in the Lake District, also works to maximise ROI through access to a network of senior creative and digital professionals providing in-house planning, research, copywriting and project management ability.
With over 20 years’ experience at some of the North’s leading brand, advertising and digital agencies, he said the new consultancy has developed a ‘large network of handpicked creative and digital talent’, to supplement his own strategic marketing and digital consultancy skills.
He said: “I genuinely believe there is a disconnect between brand and digital. Most communications and brand teams don’t necessarily translate well to digital, and most web agencies regularly forget the brand story and the marketing strategy.
“We as a consultancy hope to bridge that gap, blending strategic marketing consultancy and digital project management expertise to fully deliver your brand across all channels.”