TBWA\MCR and Wavemaker among roster of agencies appointed by Appreciate Group

Charlie Spargo's picture
by Charlie Spargo

Liverpool-based gifting and rewards company Appreciate Group has added four new agencies to its marketing roster, joining existing partners Republic of Media and Code Computerlove.

The group, which owns Love2shop, Highstreetvouchers.com and Park Christmas Savings, has hired TBWA\MCR, Wavemaker, Brainlabs and Canton to help drive its digital growth and customer acqusition, following a competitive process.

Currently, Republic of Media handles market, media and audience insights, while Code Computerlove supports CRO and feedback on UX.

TBWA\MCR's team will work on visual identity and brand strategy for the group, while Wavemaker will focus on econometric modelling, focussing on paid media spend.

Digital marketing agency Brainlabs, which has offices in cities including Manchester, London and LA, is tasked with enhancing Appreciate Group's PPC, display, digital and paid social media strategies, and London-based Canton will complete a marketing tech audit, working alongside Appreciate Group's marketing team to create a roadmap for audience and prospective customer targeting.

“We’ve brought together the leading digital and creative expertise around to help Appreciate Group build on its digital momentum and grasp the significant opportunities that exist in our markets,” said James Poole (pictured), Appreciate Group’s Interim CMO and co-founder of Project50, a retained strategic consultancy which currently sits within the group.

“We want to build on the strength of our brands by putting the Group at the forefront of digital in our markets, with data at the centre of our marketing efforts. This is a great example of Appreciate Group and Project50 - two north west businesses - showing innovation by building a robust, data-driven agency framework, and we’re delighted to have Brainlabs, Canton, TBWA and Wavemaker alongside us.”

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