Adyen, a payments platform, has announced it will be working with Vue Entertainment UK&I to help deliver enhanced customer experiences.
Using Adyen’s integrated platform, Vue will have access to rich payments data across all of its sales channels, helping to build an improved view of customers.
The partnership follows the recent refurbishment of the Vue based in Manchester’s Lowry Outlet, which saw the addition of a new bar in the foyer and every seat being replaced with leather reclining seats.
The decision to work with Adyen, according to Vue, is to provide a premium experience in the customer payments journey, for those visiting their venues not only in the North West but across the UK.
Customers will be able to use digital wallets, to pay for tickets at the till point or via one of Vue’s online channels, meaning a more seamless payments experience.
Colin Neil, SVP Sales, Adyen, added: “It’s fantastic for us to build on the positive experiences film-goers are having at sites across the North West.
