A series of marketing campaigns are going live this week, as regions seek to bolster tourism following the pandemic.
In NewcastleGateshead, Hairy Biker, Si King, is voicing a series of films to support local, independent food and drink businesses.
A Taste of Gateshead has commissioned by NewcastleGateshead Initiative (NGI).
“The food and drink sector is a hugely important and staple part of the visitor economy in NewcastleGateshead, making up more than a third of visitor spend, and this campaign is part of the city’s commitment to supporting the sector and promoting our independent and diverse businesses such as those highlighted in the new films,” explained Ian Thomas, Destination Director with NGI.
The campaign also includes “Proudly Independent with a Flavour of Our Own” which is a short film about a foodie city break in Newcastle.
“The food and drink industry in the North East employs many local people and is an important contributor to the region’s economy. Like many industries it was hit hard by the pandemic but is now emerging with real creativity and flair,” added Newcastle City Council’s Director of Place, Michelle Percy.
“This is a great project as it showcases many of the human stories behind these independent businesses which help make NewcastleGateshead a great place to visit.”
