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Absolute delivers new look for York St John University


York St John University has worked with Bolton agency Absolute on a refreshed identity.

The university commissioned Absolute to develop online brand guidelines which supported the launch of a “bold” suite of new brand collateral.

Adam Hewitt, Deputy Director Marketing and Communications at York St. John University, said: “We’ve worked together so far on introducing the new brand in a creative and engaging way across digital, brand and campaign projects.

Some of Absolute’s new branding for York St John

“Now we’re looking forward to taking our website to the next stage of its development and offer an even stronger user-experience.”

The initial launch in February included refreshed brand assets and a video, with a new website to follow later in the year.

Simon Allman, Creative Director of Absolute, added: “It has been another exciting project in this sector for us. We have a huge amount of insight now, working with Universities across the UK on both brand and digital projects that relate to a new age of students and what they respond to.”

Established in 1999, Absolute also works with Manchester City, Keele University, University of Manchester and Redrow.

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