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Animmersion brings major North York Moors mining project to life


Middlesbrough-based Animmersion is working on another project for Sirius Minerals, helping to visualise the installation of the mining company’s first 1,800-tonne tunnel boring machine.

Sirius is overseeing the UK’s biggest mining project for a generation as it seeks to mine potash – which is used to make fertiliser products – from beneath the North York Moors.

It’s been working with Animmersion for the last 12 months to create 3D animations of the engineering process involved in constructing a 23-mile mineral transportation tunnel from Wilton to Whitby.

Sirius uses the animations to educate and inform the public and investors about the unique engineering challenges associated with the project.

Animmersion 3D Developer Nick Ruddock with Steven Rushby, Digital Manager at Sirius Minerals

When fully operational in 2021, the company has estimated that the Yorkshire site holds enough potash to support over a century of mining, and more than 1,000 jobs.

Animmersion uses a range of capabilities to produce the visualisations, including 3D, software development, game design and virtual reality.

Owner and MD Dominic Lusardi said: “We want to create a full suite of immersive and advanced visualisation for Sirius including VR, AR, interactive maps and holograms as a collection of digital tools that allow Sirius to use them through promotion, compliance and training.

“This development is a fascinating and major piece of infrastructure, which will have effects locally, regionally and globally as the fertiliser developed could feed the rest of the world for the next 50 years.”

Maurice Rankin, General Manager for Corporate Communications at Sirius, said: “It is a pleasure to work alongside a forward-thinking company that will exploit digital technology to explain our great ideas and industry-defining project.”

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