The first work from Manchester creative agency driven for new client Hoseasons has got off to a flying start.
After its Boxing Day debut on TV the agency’s “Say Hi to Hoseasons” push helped the holiday rental brand deliver a 27% YOY increase in bookings for Summer 2024.
“In such a competitive category, it’s important to make your brand really easy to recall. We’re seeing the results of this already for Hoseasons, with branded searches increasing from day one. Everyone is welcome at Hoseasons, so the “Say Hi Hoseasons” idea is really an open invitation to all. It’s working perfectly across the key channels” said Graham Drury, client service partner at driven.
The campaign uses a newly recorded version of the well recognised Jeff Beck hit “Hi Ho Silver Lining” and was filmed at Hoseasons holiday locations in the UK.
Lizzie Richardson, brand marketing manager for Hoseasons added: “We’re super pleased with the response to ‘Say Hi to Hoseasons.’ Not only have we seen large increases in Summer bookings but business is up for short breaks throughout the year too. It’s been a real team effort and we’re very happy so far.”
driven worked with Manchester-based Velvet TV for production and The Picture Shop for post production of the Hoseasons campaign.
