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21Digital enters Dry January spirit with non-alcoholic start up


Blackburn-based 21Digital has been commissioned to design and build an ecommerce website for start-up non-alcoholic drinks retailer and wholesaler, House of Clarity.

Launching in early 2023, House of Clarity will stock a comprehensive range of luxury non-alcoholic beverage brands that are new to the UK market. Selling online to consumers and trade, the company will also provide alcohol-free bar hire services for corporate and private events.

House of Clarity co-founder Sophie Birtwell said: “Over the years, we’ve become more health-conscious consumers, from dietary habits to drinking preferences. Looking beyond a ‘dry’ January, House of Clarity presents a more permanent proposition for those searching for a sustainable approach to a sober-friendly lifestyle, aiming to change the way businesses think and redefining the meaning of mocktails.”

21Digital managing director Sam Fletcher added: “Interest in non-alcoholic drinks has never been higher and the reduced or zero-alcohol sector is expected to be worth more than £450 million by next year. What makes House of Clarity different is that they are about delivering quality ingredients, delicious recipes and memorable experiences. The fact that their drinks are alcohol-free is a bonus.”

21Digital is based at offices on Blackburn’s Trident Park. It specialises in lead generation and ecommerce, providing digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.

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