Are your customers noticing what you want them to notice, engaging with what you want them to engage with, and even feeling how you want them to feel asks Professor Ben Ambridge of Endless Gain.
As an ecommerce director or marketing manager, you job is to maximise both your conversions and your profits, by maximising your customers’ behaviour on your site. But in order to maximise your customers’ behaviour, it is first necessary to understand their behaviour. Are they noticing what you want them to notice, engaging with what you want them to engage with, and even feeling how you want them to feel? In this article, Professor Ben Ambridge explains how you can use cutting-edge biometric technology to find out.
