Channel 4 has teamed up with Yorkshire not-for-profit healthcare provider Benenden Health and MediaCom North to encourage the nation to talk more openly about its health through the Time for a Check-in campaign.
Talent including AJ Odudu, Davina McCall, Roman Kemp, Judi Love, Alex Brooker and Rylan Clarke will star in a 10-month, multiplatform creative campaign which launches this evening, Tuesday September 27, with a TV ad during the hotly anticipated return of The Great British Bake Off.
The campaign marks the first TV partnership for Benenden Health, kicking off with Odudu cycling through a British town asking the public about their various ailments, from bunions to brain fog.
