Volume of media coverage has traditionally been used as a core metric by the PR industry and within evaluation systems – but does volume have an impact on business sales?
At a virtual roundtable to be held in partnership with Prolific North next week, data-focused media evaluation firm Metricomm will argue that the audience generated by, rather than volume of online media coverage, is what plays the vital role in driving potential sales for a business.
The discussion, titled Unlocking the Untapped Business Potential of Online Media Coverage, will be held virtually at 10am on Thursday November 18 and will delve into how marketing teams can utilise the benefits of online media coverage to steer an uplift in potential sales.
Metricomm wants to “nudge” the industry following recent developments in measurement, which have enabled the business outcomes from online media coverage to be fully understood for the first time.