The brands which have made the most positive impact in the minds of UK consumers have been revealed this month by YouGov as part of an ongoing series.
The latest figures form the second edition of YouGov’s monthly BrandIndex Biggest Brand Movers list.
Last month, Streaming services Star and All4 took the top two spots respectively in the top five.
This month sees a longer list of tied companies as brands wrestle for consumer attention. It features all new entrants, dominated by restaurant and pub brands as lockdown eases and hospitality begins to return.
Biggest Brand Movers: April 2021
1 Beefeater
2= Lotto
2= Toby Carvery
2= Nando’s
3= Kinder Bueno
3= Kinder Surprise
3= Pringle
3= Slug and Lettuce
3= Brewers Fayre
4= Pokemon
4= Paypoint
5 Zoopla
To calculate the Top 5 Brand Movers list, YouGov compared statistically significant score increases across a range of metrics which include factors such as ad awareness, conversation about the brand, and if a consumer had heard any news about the brand in the last two weeks.
