CreativeRace has launched its full research whitepaper, ‘The future of relationships between marketers and their agencies’, which made some challenging conclusions about how much brands trust their agency partners.
The whitepaper formed the basis of a recent roundtable hosted by the Leeds agency and Prolific North, where leading marketing figures from brands including Greggs, Tastecard, Atom Bank and Aunt Bessie’s discussed its findings. Read the summary here.
Now, the agency has released the full whitepaper, which goes into detail about how agencies can better serve the needs of Heads of Marketing in the UK.
