Given that more than one in 10 adults listen to podcasts every week, podcasting is clearly a thriving area, and one that brands can’t afford to ignore. Broadcasting specialist Kate Cocker will led the first in a series of Podcasting For Business courses this year.
Cocker is the voice behind one of Amazon’s Top 10 Rated Flash Briefings, ‘Everyday Positivity’. She brings at least 20 years of experience in the radio and audio industry, and is the founder of ‘The Presenter Coach’.
She covered the podcasting landscape and how others use it successfully, as well as providing tools and tried techniques to understand what sort of podcast resonates with a certain audience.
The day involved learning how to make a podcast, sourcing equipment, and making podcasting work for your business objectives.
Here, Kate provides some insights here into the nature of the industry right now. Read on to learn more…
