Leeds production company Tungsten Media has produced the new, first, TV campaign for savings platform Raisin UK, with the whole shoot taking place on its virtual production stage in Leeds.
The campaign was created by Ponderosa and includes two main ISA spots, a 30-second “Forest” film and a 15-second “Boat” film, plus 20-second and six-second cutdowns for social and digital.
Tungsten Media handled the production end to end: pre-production, the VP shoot, post, grade and delivery. Simon Neal from Tungsten’s roster directed.
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Rather than booking a forest and a lakeside, the team built both environments in CGI and played them live in Tungsten’s VP studio. The cast were lit by the scene they were standing in, and the director could see a very close composite of the final shot in camera. It worked just like a real location shoot, with the added flexibility to control lighting and weather.
The studio also used W74, Tungsten’s in-house generative AI post-production pipeline, to build and refine elements of each world, so the backgrounds could be developed and tweaked quickly as the edit took shape. With the VP, CGI and AI work all happening in one building, the team finished every cutdown alongside the main spots. All versions were graded and mixed together, and there was no second post phase.
Simon Sturgeon, director at Tungsten Media, said: “Financial services ads don’t have to be shot in a grey office. We wanted Raisin to feel bright and a bit cinematic, and VP let us put the cast somewhere properly beautiful while keeping full control of every frame. Pairing the stage with our own AI tools meant we could keep shaping those worlds right up to picture lock, which is where the real creative gains are. And we did it all here in Leeds.”
Tungsten Media is a production company based in Leeds, with studios in Leeds and Manchester. It makes TVCs, branded content, social and stills entirely in-house, with its own virtual production stage, Unreal Engine team, directors roster and generative AI pipeline, W74.
The campaign is live on air now across TV, social and digital.
