Rick Hollister and Elizabeth Zbaraska have launched a new PR and marketing consultancy in Manchester and London.
Described as an evolution of Zbaraska’s London-based Eazy Comms consultancy, it will specialise in the built environment.
“Eazy Comms was built around strong relationships, senior involvement and really understanding the industries our clients operate in. Eazier takes that approach and combines it with the additional experience, expertise and the relationships that Rick and I collectively bring, giving us the scope to take on bigger briefs and do more for our clients,” explained Zbaraska, Managing Director and co-founder at Eazier.
“We have both seen the difference it makes when an agency truly understands a client’s organisation, its people and the market it operates in. Clients shouldn’t have to repeatedly explain their industry, correct terminology or manage the people they have appointed to provide specialist counsel and deliver results.
“We want Eazier to feel like part of the client’s marketing team and the wider business. That means understanding the commercial context, bringing ideas to the table and being prepared to have an honest opinion.”
Zbaraska is also editor at large at the Construction and Built Environment Marketing Network. Prior to that she spent 4 years at Refresh, originally in Manchester, before moving to London to become Client Services Director.
Hollister was Associate Director and Director at Refresh until July this year. He’s also held senior roles at PR Agency One, Peppermint Soda and Brazen.
READ MORE – PR Agency One and Brazen vet joins Refresh PR
The pair explained that the new consultancy had been created around a “senior-led model, with its founders involved from day one of the project and the day-to-day activity, rather than work being passed down the traditional agency pyramid of responsibility.”
Hollister added that the consultancy was launched because increasingly complex markets are changing what businesses need from their communications agencies, “with sector expertise, commercial understanding, creativity and strong industry relationships becoming increasingly important.”
“The industries our clients operate in can be complicated but working with their communications agency shouldn’t be,” he said.
“We believe there is room for a different kind of relationship between businesses and their PR and marketing teams. Our insights show industry leaders want experience, cross sector relationships and deep knowledge, and that’s what we aim to deliver.”
It launches with clients Samsung Climate Solutions, Built Environment & Architecture Media (BEAM) and PEW Electrical Distributors.
