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Senior promotions at Refresh PR

PR and comms agency, Refresh, has promoted two key members of its team into strategic roles as the agency evolves its structure to prepare for more growth and expansion in the next 12 months.

Lucy Moore, previously associate director, is now director of strategy and partnerships, a role that will see her focused-on setting campaign strategies for existing and new clients and ultimately ensuring clients continue to receive the best strategic advice from the Refresh team.

Moore will be an integral part of meeting and then onboarding new clients, and will also be nurturing strategic partnerships for the agency and clients alike. The role will see her based out of Refresh’s Manchester office, but with plenty of getting out and about across the UK.

Libby Zbaraska, who heads up Refresh’s London office, has been promoted to client services director. She will oversee the agency’s new blueprint for client services, which will ensure all team members are supported in upholding and building strong relationships with clients. The role will be focused on ensuring all clients receive the same experience from Refresh regardless of the team in place – something of vital importance as the agency grows.

Laura Mashiter, managing director at Refresh, said: “At the heart of Refresh is a genuinely hard-working team that values strategic, no-nonsense communications. Our growing team takes pride in delivering work that leaves a true impact for clients. But more than that, we’re a team with a real connection to our clients that makes our working day – and theirs – that much more enjoyable.

“Lucy and Libby have been a core part of growing Refresh for years; they know the agency and our clients inside out, and they are the right people to step into these roles. From gaining a new client to keeping the ideas fresh, the strategy on point and service levels high, between Lucy and Libby we’ll be able to continue to deliver our best. They are going to bring amazing things in these roles so it’ll be a busy summer!”

The promotions follow the expansion of Refresh’s senior team. Moore added: “Our team has grown over the past year, with appointments at all levels. Our new team members are now fully integrated into the business. This has enabled Libby and myself to make the move into our new roles. As a rule, we’d always rather promote from within, so our focus remains on learning and the development of our internal team. We have a High-Performance Programme in place for those who wish to be challenged to take a leap up the career ladder, and we’re hoping for more promotions soon.”

Further to team growth, Refresh has added a number of new services to its portfolio, including a digital marketing package for plumbers, making the most of its niche experience in this sector.

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