Visit London, London’s official visitor guide, has appointed digital growth agency The SEO Works to lead a new GEO strategy.
Visit London serves as a central hub for inspiring and helping leisure visitors from across the world plan their trips to the capital. Users can browse their site to book London experiences, attractions, theatre shows, hotel rooms, tours and day trips.
Visit London sought the assistance of an agency to help adapt to the rise of zero-click search environments and their audience utilising AI-driven platforms. And, after being impressed by The SEO Works’ clear expertise in AI search and experience in the travel sector, Visit London reached out to share their objectives and targets.
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Paul Tatman-Madsen, head of growth for Visit London, said: “AI is transforming the way consumers research and plan their trips. Our partnership with The SEO Works will ensure that Visit London’s digital assets are maximised for AI search. We look forward to working with the SEO Works team to further enhance the Visit London user experience.”
To ensure visitlondon.com is well positioned for the evolving AI search landscape, The SEO Works will work with the Visit London team to optimise the website with the aim of increasing LLM citations, improving how its content is discovered, crawled, and understood.
In depth analysis of Visit London’s audience profiles, user behaviours, and content preferences, will shape new user journeys and content formats. The ambition is to deepen user engagement and convert more AI referrals into ticket sales.
Alex Hill, sales director at The SEO Works, said: “Working with a brand as iconic as Visit London is a fantastic opportunity for our team. Search habits are shifting fast, and brands are finding that a solid GEO campaign is the new way to stay visible. We’re looking forward to seeing what this partnership can achieve.”
The Sheffield-based SEO Works have worked with multiple global B2C brands on their AI search strategy, including DHL Express, Rave Coffee and Purdy & Figg.
Image: Not London Bridge, despite what Americans on social media might tell you
