Leeds brand experience and exhibition design agency Equinox Group has been named a Recommended Stand Contractor across ICE shows following a competitive review by WorldGaming (formerly Clarion Gaming), the organiser behind the ICE brand.
ICE said the status applies across its global show portfolio rather than a single event, and follows an official review process in which contractors were evaluated on design capability, delivery reliability, and health and safety compliance.
Recommended contractor schemes are used by trade shows including ICE to give exhibitors a shortlist of suppliers whose design, delivery and safety standards have already been reviewed by the organiser. This is intended to reduce the amount of independent vetting exhibitors need to carry out when appointing a stand contractor for a show.
READ MORE: Mittall family-backed consortium in talks to buy share in Liverpool FC
Rebecca Davis, senior operations manager at ICE & iGB Events, said the decision reflected Equinox’s consistent standards on site as well as its design work: “What stood out most was that, alongside highly creative and innovative stand designs, Equinox consistently maintains high health and safety standards,” Davis said. “Since working together, we’ve never had to chase the team on site.”
The announcement builds on an existing relationship between the two organisations. At ICE Barcelona 2026 – the world’s leading B2B gaming and gambling exhibition – Equinox designed and built a 960m2 stand for Digitain, which won Most Innovative Stand at the ICE StandOut Awards and was later nominated for a Prolific North Creative Award.
Marcus Embra, global marketing director at Equinox Group, said: “This isn’t the kind of recognition that happens by luck. It’s a show that pushes every contractor to their limit, so having ICE put its name behind us, on the record, means a great deal to the team. It also reflects how we operate as a business. We push hard on creativity and never once cut corners on safety.”
Equinox Group is an integrated brand experience agency that creates and activates exhibitions, live environments and brand experiences for exhibitors and agency partners worldwide. Its integrated model combines strategy, creative, digital, fabrication and production within one team, giving clients tighter control and a faster path from concept to delivery.
