North West digital agency Stonechat Digital has rebranded as Grid53, marking its seventh anniversary with a renewed focus on helping businesses across the UK energy sector grow.
The rebrand reflects the company’s evolution into a specialist agency serving energy suppliers, price comparison websites, renewable installers and energy technology businesses.
Founded in 2019 and headed up by CEO Scott Byrom, the agency has secured clients including British Gas, Which?, E.ON Next and Samsung.
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The launch of Grid53 comes at a time of rapid change across the energy sector, with artificial intelligence, electrification, solar panels, EVs, heat pumps, battery storage and changing consumer behaviour reshaping how businesses acquire customers and grow.
By bringing together digital marketing, proprietary data, partnership networks and bespoke platforms, Grid53 aims to help clients navigate and grow within one of the UK’s fastest-changing industries.
Scott Byrom, CEO and co-founder at Grid53 said: “Energy is one of the nation’s most important industries, yet also one of the most misunderstood from a digital and consumer perspective.
“Too often we see great energy businesses working with agencies that simply don’t understand the market they’re operating in. When businesses struggle to reach customers effectively, it becomes harder to accelerate the adoption of new technologies such as solar panels, heat pumps and battery storage units. This risks slowing down the uptake of alternative energy solutions that help consumers reduce their bills as well as their carbon footprint.
“Grid53 bridges the gap by combining sector expertise with digital, data, partner, and platform capability, all under one roof. In doing so, we help educate consumers and put them in direct contact with businesses trying to reach them.”
The agency already has a strong track record in the space, having worked for brands such as MoneySupermarket.com and MoneySavingExpert as well as supporting energy suppliers, comparison platforms and renewable energy companies to turn digital performance into measurable revenue. Grid53’s client portfolio includes household names like Which?, British Gas, E.on Next and Simply Switch alongside emerging players like Taupia and The Solar Co, with long-standing partnerships including The Energy Shop, which has been with the business for almost seven years.
Across these collaborations, the team has:
- Built switching platforms and developed data, content and partner solutions for Which?, British Gas, E.ON Next, Sainsbury’s Energy and Samsung
- Increased organic traffic by 705% for The Energy Shop and 586% for Simply Switch
- Generated a 215% year-on-year rise in leads for The Solar Co
- Delivered large-scale organic growth, stronger search visibility and demand generation across competitive energy and renewable markets
Since 2019, the agency has continued growing throughout a period of global disruption including the pandemic, cost-of-living crisis and energy market volatility. These challenges have shaped the brand’s evolution to Grid53, strengthening its focus on scalable, “plug-and-play” growth frameworks tailored specifically to businesses focused on helping the UK energy transition.
Today, Grid53 operates across four core disciplines:
- Digital – SEO, content, paid media and Digital PR solutions.
- Data – proprietary API feeds and market intelligence to price comparison websites, analysts and energy suppliers to power comparison engines and enable market analysis e.g. Cornwall Insight.
- Partners – hundreds of affiliate websites from across the UK who utilise Grid53’s white-label and API solutions as a quick “go-to-market” solution to enable customers to switch and save money.
- Platforms – bespoke web solutions to open new digital routes to market quickly, e.g. for British Gas and Which?.
Grid53 sees major opportunities ahead as technology, regulation and consumer behaviour continue to change.
Stefan Mustieles, director of search and co-founder at Grid53 added: “The next five years in energy will be defined by data, automation, AI and consumer trust. We want Grid53 to help businesses navigate that change.
“We’re seeing growing demand from suppliers needing smarter acquisition strategies; comparison platforms requiring scalable, structured content and accurate tariff data; and renewable installers looking to generate demand for solar panels, battery storage units and heat pumps.
“Our role is to help energy brands grow faster, operate smarter and adapt to a market being reshaped by regulation, AI and increasing price sensitivity.”
