Macclesfield-based, human-centred design agency Nexer Digital has completed a major digital transformation project for The HALO Trust, creating a new online platform designed to help the international charity increase donations, improve supporter engagement and strengthen its global digital presence.
Nexer was appointed to redesign and develop the charity’s primary website as part of a wider strategy to support fundraising growth and deliver a more accessible, user-focused digital experience.
The HALO Trust, the former workplace of “nation’s sweetheart” and Love Island contestant Camilla Thurlow, is the world’s oldest humanitarian mine clearance organisation, working in more than 30 conflict-affected countries and territories to clear landmines and other explosive hazards, helping communities rebuild after conflict.
READ MORE: Sheffield targets £208m boost as World Snooker contract award notice published
Its new digital platform has been designed to support ambitious fundraising objectives, while making it easier for supporters to understand the charity’s global impact and take action.
A key aim of the project was to create a consistent experience for supporters, while enabling tailored content for audiences in the UK, US and Ukraine.
The redesigned website places greater emphasis on donation journeys, campaign content and programme pages, helping visitors better understand the impact of their support. Behind the scenes, a new content management system built on Umbraco 17 enables the charity’s teams to create campaigns, publish content and manage regional communications more efficiently.
The platform has also been designed to meet WCAG 2.2 AA accessibility standards, ensuring it can be used by as many people as possible.
Throughout the nine-month project, Nexer Digital worked with teams across The HALO Trust’s global operations, alongside international brand consultancy DragonRouge, which refreshed the charity’s visual identity and tone of voice during the redevelopment.
Following the successful completion of the project, Nexer Digital has now been retained to provide ongoing support and optimisation under a year-long support contract.
Jo Dunning, account director at Nexer Digital, said: “The HALO Trust has an ambitious vision for growing its fundraising and reaching more supporters around the world. Our role has been to create a digital platform that removes barriers to engagement, makes donating simpler and gives the charity the flexibility to respond quickly with campaigns and content.
“As a human-centred design agency, we focused on understanding the needs of donors, supporters and internal teams to create a platform that works for everyone while reflecting the incredible impact of HALO’s work.”
Amy Olson, global head of digital platforms at The HALO Trust, said: “Our website is one of the most important ways people discover our work, understand the impact of their support and choose to donate.
“Nexer Digital has helped us create a platform that better reflects our global mission while making it easier for supporters to engage with us and for our teams to manage content across different regions. It provides a strong foundation for the next phase of our digital strategy.”
The new platform is ultimately expected to help increase online donations, improve the user experience, better demonstrate the charity’s global impact and provide richer insight to inform future fundraising and digital campaigns. It also gives content teams a more efficient publishing workflow, enabling campaigns and updates to be launched more quickly across multiple international audiences.
