Manchester-based Freedom Media Group (FMG) has announced a new partnership with YourParkingSpace (YPS), the technology-driven parking platform transforming the way people find, book and pay for parking across the UK.
YPS has appointed FMG to lead media strategy, planning and activation, supporting Your Parking Space’s ambitious growth plans through audience-first, data-driven media campaigns.
Working closely together, they will focus on deepening consumer insight, refining audience strategy and delivering a long term growth plan designed to drive customer acquisition and market share.
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The first campaign was activated last month, with a heavyweight mix of audio and digital out-of-home (DOOH) advertising across Greater London and the North West. The campaign was designed to increase salience amongst commuter audiences while driving app downloads and usage.
At the heart of the campaign is Freeflow, FMG’s proprietary platform, which combines rich audience insight with geo-powered planning to ensure media investment reaches the right people, in the right places, at the right time.
The launch campaign marks the beginning of a series of planned media bursts throughout the year, including a major large format out-of-home campaign across Canary Wharf, Greater London and selected UK regions starting in September.
Dan Thompson, founder and MD of Freedom Media Group, said: “The team at Your Parking Space are a perfect client partner for Freedom. They are ambitious, have impressive growth targets and they realise the critical role of a clear strategy, driven by relevant data. Our team has loved working with them from day one.”
Triston Macauley, spokesperson for You Parking Space added: “We chose Freedom because from the first conversation, they showed us a data-led plan and the capability to execute it. That combination of smart strategy, expert planning and the Freeflow platform gave us confidence we’re reaching the right commuters at the right moments.”
YourParkingSpace is an online marketplace for drivers looking to find and pre-book parking in the United Kingdom, and as of 2022 also began directly operating car parks on behalf of landlords.The website and mobile app feature over 500,000 privately owned and commercially operated parking spaces,which are available to book by the hour, day or month on a subscription basis. YourParkingSpace serves over 50 cities across the country.
