A Leeds creative agency and a host of Northern talent are behind a new adidas campaign that celebrates Leeds United’s Yorkshire roots and the club’s enduring connection with supporters.
The sportswear giant has unveiled Leeds United’s 2026/27 away kit, bringing back the club’s iconic White Rose crest alongside the adidas Trefoil logo for the first time in decades.
But it is the accompanying campaign film, To the Ends of the Earth, that places Yorkshire identity at the centre of the launch.
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Created by Leeds-based creative agency The Midnight Club and produced Zero, the film was shot across Ilkley Moor and draws inspiration from the “ups and downs” that have defined generations of Leeds United supporters.
Scored to a modern interpretation of Yorkshire’s unofficial anthem, On Ilkla Moor Baht ‘at, the campaign follows a group of fans making their way across the moorland landscape, reflecting the lengths supporters will go to follow their club.
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Set against the dramatic backdrop of the Yorkshire Dales, the film features cameos from Leeds United captain Ethan Ampadu, Wales international Joe Rodon and midfielder Anton Stach, while club legend Lucas Radebe provides the narration.
The campaign arrives during a period of renewed optimism around the club, following a successful return to Premier League football and the start of redevelopment and expansion work at Elland Road.
The new away shirt itself draws heavily on Leeds United’s heritage. The design revives the popular White Rose badge associated with the club’s kits of the 1990s, pairing it with adidas’ Trefoil logo and a yellow colourway inspired by some of the club’s most memorable away strips from that era.
According to adidas and Leeds United, the campaign explores themes of belonging, resilience and pride that have long connected the football club with the wider Yorkshire community.
“To the Ends of the Earth” was created by The Midnight Club in Leeds and shot on location across Ilkley Moor. The campaign was directed by Ed Hubert, with photography by Josh Greet.
