Embryo chief commercial officer and one-time Clicky Media growth director and board member James Guérin is going solo with the formation of new consultancy JG Consulting as he transitions to a new role as CCO (fractional) at the former agency.
Announcing the new start on LinkedIn, Guérin said: “Setting up my own consultancy was always the dream, so here is JG Consulting.
“My focus is on scalable growth (not shortcuts), helping agencies and B2B companies put repeatable systems in place for their teams, so they can retain, grow and win more of the right clients.
“Excitingly and importantly, this isn’t the end for my time at Embryo, as I move into a fractional role. It’s a business I have a lot of respect for and one I am excited to keep supporting.
“I launch JG with an awesome set of ambitious clients and can’t wait to push on with our plans together.
“Thanks to them and to everyone who has backed me so far in my career and if you want to follow this latest journey, I would love the support.”
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Regarding the latest venture, Guérin added: “I focus on scalable growth, helping B2B companies put repeatable systems in place for their teams, so they can retain, grow and win more of the right clients. I provide hands on advice, structure and support across New Business, Client Growth and Marketing.”
JG aims to support B2B companies across new business, including ideal client profile mapping, sector targeting, KPI & target setting, CRM systems, outreach strategy, pipeline management, pitch delivery, team training and sales team playbooks; client growth incorporating customer success frameworks, upselling, cross-selling, account growth planning and contracting, and marketing, with account-based marketing, budget planning, marketing strategy, events/webinars, lead generation, resources and download guides on the cards.
